Born out of a strong belief that accessories make the outfit, chelsea de luca jewellery evokes classic old-world charm with exquisite vintage inspired pieces that are the perfect way to add some sparkle to any outfit.
Each collection begins with a specific character in mind, their story informing the progression of the designs to stir up a certain sentiment or impression from each individual piece, enveloping the wearer in the narrative.
With a love for the old world glamour from fashion’s great decades – the 1920’s, 1930’s and 1940’s – Chelsea’s designs showcase her sense of charming style yet with a modern sensibility, creating delectable pieces with Swarovski crystals and unique embellishments.
A self-taught designer, the label’s wares are glamorous and unique, handcrafted to ensure the finest quality and attention to detail is inherent in each piece, making the limited edition collections special in more ways than one.
A PR & Marketing graduate, Chelsea left a job in advertising in 2004 to pursue her dream of having her own label, a leap of faith that heralded the start of the eponymous brand that has grown to become one of Australia’s most celebrated jewellery houses.
Since its inception, the label’s creations have garnered acclaim world-wide with an impressive list of celebrity clients that includes Beyonce, Gwyneth Paltrow, Elle MacPherson, Kylie and Dannii Minogue, Rose Byrne, Roisin Murphy, Rhada Mitchell, The Veronicas and Eve.
A firm favourite among the fashion contingent including the esteemed editor of Vogue Australia, Kirstie Clements, each season Chelsea’s pieces grace the pages of the world’s fashion and lifestyle bibles including British and Australian Vogue, Elle, Harper’s BAZAAR, Grazia, InSide Out, InStyle, Madison, Shop Til You Drop, RUSSH and Yen.
The label’s first flagship store, an ode to art-deco glamour, opened in 2008 in Brisbane’s prestigious James Street precinct and an online boutique followed, cementing the brand in the Australian market before achieving international success.
Chelsea’s commitment to dreaming up divine jewels is never failing, and with her crystal encrusted designs calling to mind the glamour and elegance of days gone by, chelsea de luca jewellery is truly not for the faint hearted.